IP Democracy: AT&T U-verse TV Penetration is About 3%


Telco giant AT&T issued its Q1 07 earnings report this morning showing relatively flat revenues, healthy growth in profits and a mixed performance for its high-growth broadband and wireless products. Revenues for the telco stayed relatively flat at $28.97 billion while net income jumped 46% year-over-year to $2.9 billion.

(Note: AT&T still has the annoying habit of not releasing key financials on an apples-to-apples basis, despite the fact that over the past two years SBC absorbed AT&T, BellSouth and Cingular Wireless to form the new AT&T. Some press reports repeat company statistics that compare a combined AT&T-BellSouth for Q1 07 to only AT&T alone for Q1 06, and tend to show much bigger growth as a consequence. All numbers presented in the table below are apples-to-apples, i.e. the data assumes a combined AT&T-BellSouth for all quarters.)

Even as AT&T continued to lose local access lines at a rate of about one million per quarter, the company posted very healthy gains in broadband. Total broadband subscribers jumped by 691,000 to reach 12.9 million by quarter’s end, a run rate that tops every preceding quarter of the year. Most of these gains were of the garden variety DSL kind, although AT&T’s new high-speed option, U-verse High-Speed Internet, which is available only to U-verse customers, jumped by 10,000, comporting with the 10,000 net U-verse TV customer net additions.

U-verse TV, has as been already widely reported, hit the 13,000 customer mark by the end of the quarter and now reaches 20,000 customers, highlighting an accelerating take-rate for the controversial IP-based video service. Installs have hit 2,000 per week and company execs said during the earnings call that they expect U-verse installs to ramp up to 10,000 per week by year-end.

At year-end 2006, the fiber-to-the-node U-verse network had been built out to a little over 2 million homes by year-end 2006, and is now built out to around 3 million homes and will reach 8 million homes by year-end 2007, CFO Rick Lindner said during the earnings call. However, AT&T is marketing to only 25% to 30% of the homes with U-verse TV capability, he noted.

Assuming that 25% of the 3 million capable homes are being marketed today, AT&T’s current U-verse TV subscriber count, 20,000, is roughly 3% of homes marketed, a slow-start for a service that AT&T hopes will achieve 25% penetration by 2011.

The other high-growth prospect for AT&T, wireless service, seems to have hit a bit of a lull during the quarter. AT&T Wireless added 1.3 million net new wireless customers during the quarter, about one million less than the service added during Q4 06. This slow-down is a surprising, although possibly anomalous, drop-off, given that one motivation behind the AT&T-BellSouth merger was to gain momentum in the wireless field by putting Cingular, formerly owned jointly by both companies, under one corporate umbrella.

AT&T Key Statistics
1Q06 2Q06 3Q06 4Q06 1Q07
Total access lines (mil.)      70.00      68.66      67.53      66.47 65.43
DSL customers (000)    10,576    11,047    11,597    12,161    12,842
Quarterly adds (000)  na          471         550         564         681
Consumer DSL Lines (000)      8,841      9,255      9,750    10,269    10,899
% of consumer primary lines 27.70% 29.50% 31.30% 31.50% 33.70%
Consumer Quarterly adds (000)  na          414         495         519         630
AT&T U-Verse High-Speed Internet (000)            -            1          3          3        13
Satellite Broadband (000)            -              -            4.0          5.0          6.0
Total Broadband (000)    10,576    11,048    11,604    12,170    12,861
Quarterly adds (000) na 472 556 566 691
Video Customers (000)      1,180      1,280      1,400      1,510      1,697
Net Adds  na          100         120         110         187
Satellite Video       1,180      1,280      1,397      1,507      1,684
U-Verse Customers (000)            -              1             3 3           13
Video Penetration of Consumer Primary Lines 3.5% 3.8% 4.2% 4.6% 5.2%
Wireless Voice Customers (mil.) 55.8 57.3 58.7 61.0 62.2
Quarterly adds (mil.) na 1.5 1.3 2.3 1.3
Wireless Data Subs (mil.) 25.4 26.5 30.3 32.2 33.4
Wireless Revenues (bil.)  $      8.0  $      8.3  $      8.7  $      8.8  $      9.1
Total operating revenues (mil.)  $28,900  $29,204  $29,392  $29,558  $28,969
Net Income  $  1,953  $  1,674  $  2,220  $  2,204  $  2,848
Source:  Emerging Media Dynamics Inc. analysis of company data.  (c) 2007.


Posted by Cynthia Brumfield on April 24, 2007 11:24 AM to IP Democracy