The Online Publishers Association (OPA) released the results of a Nielsen/NetRatings study yesterday that claims Internet users spend nearly half their time on the web viewing content. (Press release here.)
Viewing content accounted for 47% of the time spent online from January through May 2007, up from only 34% for the corresponding time frame in 2003. The web activity that took the biggest hit was “communications,” namely email, message groups and IM, which dropped from 46% of web time to 36% of web time. (But the group said that the increased use of IM probably reduces the amount of time spent on communicating because IM is more time-efficient than email.)
Higher speed Internet connections, proliferation of video content — and the proliferation of content in general — and improved search functions all contributed to the increased consumption of content, OPA said.
Cynthia Brumfield at 8:56 AM|Comments(0)
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